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Curated cultural experiences · Pamplona
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Experience San Fermín in Pamplona,
from within.

The Running of the Bulls is only the beginning of a festival where tradition is felt more deeply.

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Where the
extraordinary begins.

Access to privileged viewing points for the Chupinazo, with City Hall Square at your feet.

Discover the opening →
Red scarves in the air during San Fermín in Pamplona

A festival that feels close.
Full of unique moments for everyone.

A festival best experienced up close, with singular moments for every kind of traveller.

Experience the moments →

The moving finale
of the festival.

An intimate festival finale, experienced from carefully chosen viewpoints for Pobre de mí.

Discover Pobre de mí →

San Fermín is only the beginning
of discovering a region with its own identity.

Navarre, the Basque Country and the French Basque Country: a meaningful way to extend your journey.

Your cultural journey →

Pamplona 6–14 July A festival lived one day at a time

TuSanfermin Select

The San Fermín Running of the Bulls viewed from a Pamplona balcony
The Running of the Bulls, from within

A celebration for the many, enjoyed
from the most exclusive comfort.
An experience made for you.

TuSanfermin was created to share the best of the festival without remaining on the surface. We listen to how you want to experience Pamplona, then select the perspective, moment and pace that suit you best.

It can begin at the Running of the Bulls, in City Hall Square when the Chupinazo bursts into life, or at the end of the festival during Pobre de mí. Afterwards, the experience can continue through Navarrese tables, art, landscapes and conversations with people who know this place.

Suggested calendar

July. Nine days to remember forever.

Indicative guide. Moments and recommendations are reviewed each year according to the official San Fermín programme.

Choose the moment

The festival changes every day.
So does your experience.

A short guide to understanding the rhythm of San Fermín, choosing the moments that interest you most and placing them in context through a personal proposal.

01The beginning of the festival6 - 7 JulyThe Chupinazo, the procession and the first Running of the Bulls.

What happens? The Chupinazo opens San Fermín on 6 July; the following day, the city begins the rhythm of the runs and the San Fermín procession.

What is useful to know? These are busy days. Your location, access and the pace you want to set make a real difference.

How do we support you? We help you find your bearings, understand each event and choose experiences with TuSanfermin’s local perspective.

Enquire about this moment
02At the heart of San Fermín8 - 12 JulyRunning of the Bulls, the Comparsa, peñas and street life.

What happens? The festival reaches its most intense rhythm: each morning starts with the run, while the rest of the day fills with music, Giants and Bigheads, peñas and encounters across the city.

What is useful to know? Not every part of San Fermín is experienced in the same way. Some moments are full of energy; others are ideal for discovering culture, food or neighbourhoods at a gentler pace.

How do we support you? We build a balanced programme of moments and recommendations shaped around your interests.

Talk about my experience
03The farewell and what remains13 - 14 JulyThe final run, tradition and Pobre de mí.

What happens? The final days bring together the last run, traditional events and the farewell of Pobre de mí, when the city closes the festival by singing with candles alight.

What is useful to know? It is a particularly moving part of San Fermín and a good opportunity to come closer to its rituals beyond the best-known moments.

How do we support you? We suggest a way to close the journey with context, time and an attentive look at what remains when the festival ends.

I would like more information

One host, one place

Mónica G. del Canal during San Fermín in Pamplona
A perspective from home
“It is not about being in the front row. It is about understanding what you are experiencing and feeling that the moment belongs to you too.”

TuSanfermin brings together a Pamplona perspective, local collaborators and the wish to share an intense festival with respect for its culture and for the people who make it possible.

Discover our story →

When is
San Fermín?

6–14 July · Pamplona

06 July · 12:00 · Chupinazo

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A date to experience with calm, context and a local perspective.

Plan your experience →

How we work

An experience begins
with a conversation.

There is no instant purchase and no automatic promise: we first understand what you want to experience, then shape a personal proposal.

01

Tell us your idea

Approximate dates, interests, number of travellers and the pace you would like for your journey.

02

We design it with you

A personal proposal connecting San Fermín, local culture and the wider region according to what interests you most.

03

We refine the details

We discuss priorities to refine the journey with care, context and time to enjoy it.

Start a conversation

Moments remembered up close.

Trust is built through details: attentive conversation, local context and an experience designed for every way of travelling.

01
“I want to thank you so much for hosting my daughter Kendall and I. We learned so much! We loved the dance place! Our tour was fabulous!!

I can’t thank you enough for making our trip to Spain extra special.”
Christin SchummanUSA · Pamplona, 10 July 2026
02
“Mónica, thank you for everything: for opening doors to places known only to people who truly move around the area, and for introducing me to the people behind them.”
Rafael Arribas NavarroCastellón, Spain · Pamplona, 5–8 July 2026
03
“A truly fantastic experience. Booking by email was simple and the information was always clear and precise. For the Chupinazo, the location was practically in the square, with excellent food and drink. I do not think you could ask for more.”
Luca MoscatiNaples, Italy · Pamplona, 6 July 2026
04
“Our San Fermín experience was unforgettable. Watching the encierro from a balcony was absolutely thrilling, and ending the festival with Pobre de Mi from one of the best viewpoints made it even more special…”“Our San Fermín experience was unforgettable. Watching the encierro from a balcony was absolutely thrilling, and ending the festival with Pobre de Mi from one of the best viewpoints made it even more special.

Mónica and Natalia welcomed us with exceptional warmth, guided us throughout the festivities, and recommended wonderful places to dine—turning our stay in Pamplona into something truly memorable.

The city’s atmosphere was extraordinary: vibrant streets, joyful crowds, and a sense of tradition that stays with you.

A heartfelt thank you to Mónica and Natalia for making us feel at home. San Fermín is an experience I’d recommend to anyone—and one I’d gladly repeat.”
Tania Acosta & Rubén VieraMichigan, USA · Pamplona, 12–15 July 2026
05
“From the moment I contacted Mónica about balcony hire for the San Fermín runs, everything was easy…”“From the moment I contacted Mónica about balcony hire for the San Fermín runs, everything was easy. Communication was excellent: she was attentive to our needs, answered our questions and explained the timing, meeting point and contacts for the day well in advance. The balconies were in a privileged position and the whole experience was unforgettable. I can only recommend speaking with Mónica and letting her work her magic.”
Uxua GoyenechePamplona resident in Bournemouth, United Kingdom · Pamplona, 7 July 2026
06
“After many years of leaving this experience for another day, we finally decided to make it happen…”“After many years of leaving this experience for another day, our grandson encouraged us to make it happen. We found Mónica G. del Canal and from the beginning felt we would manage it. Those Sanfermines were extraordinary: every day brought a better experience, local flavour and a deeper understanding of the history behind each event. Mónica and her team were highly recommended.”
May Briceño, Bobby Hoyle and Gohan GarciaLima, Peru · Pamplona, 5–8 July 2026
07
“For my family and me, San Fermín was one of those moments we will remember forever…”“For my family and me, San Fermín was one of those moments we will remember forever. The balcony for the Chupinazo was spectacular, and the activities around the bulls suggested by Mónica gave us a fuller, different perspective than we would have found alone. The previous year, her team had also made our Holy Week in Seville unforgettable. We received exactly the information we needed to move around the city and would gladly do it again.”
Isabel Burgos FamiliaPanama · Pamplona, 5–9 July 2025 · Seville, 2024
08
“Our group of friends from Valencia had dreamed of experiencing San Fermín for years…”“Our group of friends from Valencia had dreamed of experiencing San Fermín for years. As we were not sure how to organise it, we contacted Mónica. She prepared an exceptional experience: a balcony on Estafeta Street, restaurant recommendations and clear guidance about what was happening in Pamplona during our stay. The whole TuSanfermin team gave us exquisite attention and a wonderful memory of the city.”
Isabel Campos ZuritaPicassent, Valencia, Spain · Pamplona, 9–12 July 2026
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BASQUE COUNTRY · NAVARRE · FRENCH BASQUE COUNTRY Pamplona · starting point

Beyond Pamplona

One territory.
Many ways to experience it.

TuSanfermin extends the experience into Navarre, the Basque Country and the French Basque Country. Each place brings another perspective: art, food, nature, tradition and local encounters chosen for you.

Pamplona is the starting point. The territories connect according to your dates, interests and the pace you want to set for the journey.

Pamplona The origin Roncesvalles Forests and history Bilbao Art and food Donostia Sea and fine dining Hondarribia Maritime tradition Espelette Iparralde Bardenas Reales Essential Navarre Otazu Wine and landscape
Tell us how to continue →

Journal

Stories to arrive a little earlier.

See all articles →
Historic street in Pamplona at dawn along the San Fermín Running of the Bulls route

GUIDE · SAN FERMÍN 5 MIN READ

From the Encierrillo to the Running of the Bulls: two moments to understand one tradition.

Read the story →
Members of a peña dressed in white and red on a Pamplona street during San Fermín

CULTURE · PAMPLONA 6 MIN READ

What is a San Fermín peña? Music, tradition and street life.

Read the story →
Camino de Santiago landscape in Navarre with a pilgrim walking towards a village

ROUTE · NAVARRE 6 MIN READ

Pamplona and the Camino: a stop to keep discovering the north.

Read the story →

A local perspective

Places that also tell Pamplona’s story.

Local selections for eating, toasting, discovering Navarrese flavours and experiencing the festival from another perspective.

Selections shared from our local experience.

Essential information

The festival,
well understood.

Key information for arriving in Pamplona with context, calm and an experience shaped around you.

Participants with candles during the San Fermín farewell in Pamplona
The light of farewell.
01What is the San Fermín festival?

San Fermín is Pamplona’s great annual celebration, dedicated to its patron saint and lived in the streets from 6 to 14 July. The Chupinazo, the Running of the Bulls, the Comparsa, music and Pobre de mí are among its most recognisable rituals.

02What is Basque, and why is it part of this experience?

Basque is the language of the Basque Country and is co-official there alongside Spanish; it also has a recognised presence in part of Navarre. Hearing it, seeing it on signs and learning a few words is a natural way to approach the local culture.

03When does the San Fermín festival take place?

San Fermín is celebrated in Pamplona from 6 to 14 July. The Chupinazo opens the festival on 6 July at 12:00 and Pobre de mí bids it farewell at midnight on 14 July. The exact programme changes each year, so we refine every proposal using the official calendar.

04What time is the Running of the Bulls, and where is best to watch it?

The Running of the Bulls takes place each morning from 7 to 14 July at 08:00. The choice of balcony depends on what you want to experience: Santo Domingo offers the fast start; Mercaderes–Estafeta, the most technical turn; and Estafeta, some of the longest and most visible runs.

05What does a balcony experience include?

We select private locations with a carefully considered view and shape the experience around each moment. Depending on the proposal, this may include early access, a welcome, breakfast or an aperitif, local recommendations and support before the day begins.

Our experiences, beyond Pamplona.